Mapping consumers' semi-conscious decisions with the use of ZMET in a retail market setup
Year of publication: |
2023
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Authors: | Chatterjee, Shuvam ; Bryła, Paweł |
Published in: |
Decision : official journal of Indian Institute of Management Calcutta. - [Erscheinungsort nicht ermittelbar] : Springer India, ISSN 2197-1722, ZDB-ID 2194154-3. - Vol. 50.2023, 2, p. 221-232
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Subject: | Consumer satisfaction | Experiential marketing | In-store decision-making | Metaphors | Retail | Retail store atmospherics | Shopping experience | Theme mapping | ZMET | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Ladengestaltung | Store design | Beziehungsmarketing | Relationship marketing |
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