Mapping consumers' semi-conscious decisions with the use of ZMET in a retail market setup
Shuvam Chatterjee, Pawel Bryla
| Year of publication: |
2023
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|---|---|
| Authors: | Chatterjee, Shuvam ; Bryła, Paweł |
| Published in: |
Decision : official journal of Indian Institute of Management Calcutta. - [Erscheinungsort nicht ermittelbar] : Springer India, ISSN 2197-1722, ZDB-ID 2194154-3. - Vol. 50.2023, 2, p. 221-232
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| Subject: | Consumer satisfaction | Experiential marketing | In-store decision-making | Metaphors | Retail | Retail store atmospherics | Shopping experience | Theme mapping | ZMET | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Ladengestaltung | Store design | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40622-023-00350-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014381612