Mapping customer journeys in multichannel decision-making
Julia Wolny and Nipawan Charoensuksai
| Year of publication: |
2014
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|---|---|
| Authors: | Wolny, Julia ; Charoensuksai, Nipawan |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013/14, 4, p. 317-326
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| Subject: | multi-channel shopping | customer journey | consumer decision making | costmetics | zero moment of truth ZMOT | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Entscheidung | Decision | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385967