Mapping hotel brand positioning and competitive landscapes by text-mining user-generated content
Feng Hu, Rohit H. Trivedi
| Year of publication: |
2020
|
|---|---|
| Authors: | Hu, Feng ; Trivedi, Rohit H. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 84.2020, p. 1-13
|
| Subject: | Brand positioning | Competitive landscape | Repertory grid analysis | Text mining | User-generated content | Markenführung | Brand management | Markenimage | Brand image | Social Web | Social web | Hotellerie | Hotel industry | Kundenintegration | Customer integration | Wettbewerb | Competition | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2019.102317 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146171