Mapping responsive retailing to identify future research trajectories
| Year of publication: |
2020
|
|---|---|
| Authors: | Sharma, Deepika ; Bindra, Sunali ; Taggar, Rashi ; Dhir, Sanjay ; Khoa Tien Tran |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 13.2020, 5, p. 584-604
|
| Subject: | bibliometrics | consumer behaviour | performance | retail chain | retailer responsiveness | responsive retailing | responsiveness | supply chain | systematic literature review | TCCM | Lieferkette | Supply chain | Bibliometrie | Bibliometrics | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Handelskette | Retail chain |
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