Marken erfolgreich gestalten : die 20 wichtigsten Grundsätze der Markenführung
David Aaker; Florian Stahl; Felix Stöckle
| Alternative title: | Aaker on branding <dt.> Aaker on Branding. 20 Principles That Drive Success <dt.> |
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| Year of publication: |
2015
|
| Authors: | Aaker, David A. ; Stahl, Florian ; Stöckle, Felix |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenpolitik |
| Description of contents: | Table of Contents [d-nb.info] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVII, 194 S. graph. Darst. 240 mm x 168 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben 201507 |
| ISBN: | 3-658-06385-8 ; 978-3-658-06385-6 ; 978-3-658-06386-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011337210