Extent:
312 S.
graph. Darst.
Series:
Europäische Hochschulschriften / 5. - Frankfurt, M : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-x.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Dissertation ; Thesis ; Bibliographie enthalten ; Bibliography included
Language: German
Thesis:
Zugl.: Hamburg, Univ., Diss., 2003
Notes:
Literaturverz. S. 285-303
ISBN: 3631522428
Classification: Marketing
Source: