Markencontrolling : Markenerfolg messbar machen
Karsten Kilian, Michael Müller
| Year of publication: |
2016
|
|---|---|
| Authors: | Kilian, Karsten ; Müller, Michael |
| Published in: |
Marken- und Kommunikationscontrolling. - Berlin : uni-edition, ISBN 3-944072-79-0. - 2016, p. 9-28
|
| Subject: | Markenwert | Brand equity | Messung | Measurement | Marketingcontrolling | Marketing control |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011572091