Extent: | X, 250 S graph. Darst., Tab 8° |
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Series: | Schriftenreihe Unternehmensführung und Marketing. - Wiesbaden : Gabler, ISSN 0175-7717, ZDB-ID 183924-X. - Vol. 18 |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturverz. S. 245 - 250 |
ISBN: | 3-409-13604-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000073382