Market analytics
Brian D. Ottum
| Year of publication: |
2013
|
|---|---|
| Authors: | Ottum, Brian D. |
| Published in: |
The PDMA handbook of new product development. - Hoboken, NJ : Wiley, ISBN 978-0-470-64820-9. - 2013, p. 244-264
|
| Subject: | Marketingmanagement | Marketing management | Marketing | IT-gestütztes Marketing | Computer-assisted marketing | Marktforschung | Market research | Big Data | Big data |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009710754