Market-based management : strategies for growing customer value and profitability
Roger J. Best
| Year of publication: |
c2000 ; 2. ed.
|
|---|---|
| Authors: | Best, Roger J. |
| Publisher: |
London : Prentice-Hall International (UK) Upper Saddle River, N.J [u.a.] : Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Marketing | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Management | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | xxi, 385 p ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-13-014546-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474899