Market competition and media performance : reexamining the media performance of the cable television industry in Taiwan
Year of publication: |
2007
|
---|---|
Authors: | Sarrina Li, Shu-chu ; Liu, Yu-li ; Chen, Chi-ho |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 20.2007, 3, p. 189-210
|
Subject: | Kabelfernsehen | Cable television | Wettbewerb | Competition | Beziehungsmarketing | Relationship marketing | Taiwan |
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