Market development and value creation for low socioeconomic segments in emerging markets : an integrated perspective using the 4A framework
Moutusy Maity, and Ramendra Singh
| Year of publication: |
2021
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|---|---|
| Authors: | Maity, Moutusy ; Singh, Ramendra |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 41.2021, 2, p. 373-390
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| Subject: | 4A framework | access to markets | emerging markets | low income segment | market development | value creation | Schwellenländer | Emerging economies | Betriebliche Wertschöpfung | Value creation | Marktsegmentierung | Market segmentation | Marktintegration | Market integration | Finanzmarkt | Financial market | Niedrigeinkommen | Low income |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146720960221 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012521301