Market-driving strategy implementation through global supplier relationships
Ulf Elg; Seyda Z. Deligonul; Pervez Ghauri; Wade Danis; Veronika Tarnovskaya
| Year of publication: |
2012
|
|---|---|
| Authors: | Elg, Ulf ; Deligonul, Seyda Z. ; Ghauri, Pervez N. ; Danis, Wade ; Tarnovskaya, Veronika |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 6, p. 919-928
|
| Subject: | IKEA of Sweden <Älmhult> | Globalisierung | Globalization | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Möbelhandel | Furniture retailing | Schwedisch | Swedish | B-to-B-Marketing | Business-to-business marketing | Russland | Russia | Polen | Poland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009656751