Market entry decisions in emerging economies: the choice of local intermediaries as key determinant of competitive sustainability. Examining the case of a leading MNC entering the Maghreb region
Year of publication: |
2013
|
---|---|
Authors: | Sola, Davide ; Couturier, Jerome ; Raiciu, Cristina ; Cuzzolin, Sandro |
Published in: |
International Journal of Trade and Global Markets. - Inderscience Enterprises Ltd, ISSN 1742-7541. - Vol. 6.2013, 1, p. 51-65
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | market entry strategy | role of intermediaries | MNCs | multinational corporations | Maghreb region | local market factors | cross-border strategy | market entry decisions | emerging economies | local intermediaries | Tunisia | Morocco | Libya |
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