Market entry strategies : internationalization theories, concepts and cases of Asian high-technology firms
Mario Glowik
| Year of publication: |
[2016] ; 2nd, revised and updated edition
|
|---|---|
| Authors: | Glowik, Mario |
| Publisher: |
Berlin : De Gruyter Oldenbourg |
| Subject: | Internationaler Markteintritt | International market entry | Asiatisch | Asian | Multinationales Unternehmen | Transnational corporation | Hochtechnologie | High technology | Unterhaltungselektronik-Industrie | Consumer electronics industry | Fernsehgerät | Television set | Produktlebenszyklus | Product life cycle | Unternehmensnetzwerk | Business network | Globalisierung | Globalization | Europa | Europe | Asien | Asia | Technologieunternehmen | Internationalisierung | Markteintrittsstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | X, 241 Seiten Illustrationen 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | 201605 |
| ISBN: | 978-3-11-042592-5 ; 3-11-042592-0 ; 978-3-11-043987-8 ; 978-3-11-043988-5 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011382674