Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi

Contents -- Introduction -- 1. How to Combine Theory and Business Practice? -- 1.1 About Theory -- 1.2 Qualitative, Quantitative, and Mixed Research Methods -- 1.3 Cases Studies: Why, How, and What? -- 1.4 The Case Study of Panasonic: Do You Believe in its Future Business? -- 1.4.1 Company background -- 1.4.2 The market at the beginning of the 21st century -- 1.4.3 What comes next? -- Bibliography -- 2. Internationalization Theories -- 2.1 The International Product Life-Cycle Theory