Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China
by Mario Glowik
| Year of publication: |
2009
|
|---|---|
| Authors: | Glowik, Mario |
| Publisher: |
München : Oldenbourg |
| Subject: | Internationaler Markteintritt | International market entry | Asiatisch | Asian | Multinationales Unternehmen | Transnational corporation | Unterhaltungselektronik-Industrie | Consumer electronics industry | Fernsehgerät | Television set | Unternehmensnetzwerk | Business network | Globalisierung | Globalization | Europa | Europe | Asien | Asia | Unterhaltungselektronikindustrie | Unternehmen | Internationalisierung | Markteintrittsstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 279 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturverz. S. [243] - 271 Erscheint: 1. April 2009 |
| ISBN: | 3-486-58412-X ; 978-3-486-58412-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003453197