Market entry strategies to emerging markets : a conceptual model of turnkey project development
Year of publication: |
2016
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Authors: | Vassileva, Bistra ; Nikolov, Miroslav |
Published in: |
Serbian journal of management : an international journal for theory and practice of management science ; SJM. - Bor : [Verlag nicht ermittelbar], ISSN 2217-7159, ZDB-ID 2634104-9. - Vol. 11.2016, 2, p. 291-310
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Subject: | international market entry strategies | turnkey projects | BRICS | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management | Projektmanagement | Project management | Internationales Marketing | International marketing | Markteintritt | Market entry | Schwellenländer | Emerging economies |
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