Market expansion and the scope of mass customization
Peter-J. Jost
| Year of publication: |
2024
|
|---|---|
| Authors: | Jost, Peter-J. |
| Subject: | Limit pricing | Market expansion | Price discrimination | Scope of customization | Preisdifferenzierung | Preismanagement | Pricing strategy | Mass Customization | Mass customization | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-023-09675-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125153