Market introduction and diffusion of new products : recent developments in agent-based modeling
Lea M. Wakolbinger; Christian Stummer and Markus Günther
| Year of publication: |
2013
|
|---|---|
| Authors: | Wakolbinger, Lea M. ; Stummer, Christian ; Günther, Markus |
| Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 10.2013, 5, p. 1-19
|
| Subject: | New product market introduction | innovation diffusion | agent-based simulation | Agentenbasierte Modellierung | Agent-based modeling | Innovationsdiffusion | Innovation diffusion | Simulation | Innovation | Marketingtheorie | Marketing theory | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010206696