Market leadership in the Brazilian automotive industry : the case of Marcopolo
Year of publication: |
[2017]
|
---|---|
Authors: | Cavalcante, Luiz Ricardo Mattos Teixeira ; Araújo, Bruno César Pino Oliveira de |
Published in: |
The rise to market leadership : new leading firms from emerging countries. - Cheltenham, UK : Edward Elgar Publishing, ISBN 1-78347-678-8. - 2017, p. 150-175
|
Subject: | Marktführer | Market leader | Kfz-Industrie | Automotive industry | Omnibus | Bus | Branchenentwicklung | Sector development | Brasilien | Brazil | 2008-2011 |
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