Market Leadership in the Chinese Automobile Industry : Strategic Management in a Dynamic Environment

The People´s Republic of China is gaining increasingly in significance as amarket and production location for the international automobile industry.Together with the component supply industry; at the same time, the automobile sector represents for the Chinese government one of the most important pillars of economic and technological development in the country.

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Year of publication:	2001
Authors:	Haak, René
Publisher:	Deutsches Institut für Japanstudien <Tokyo
Subject:	Strategisches Management \| Kraftfahrzeugindustrie \| automobile industry \| Marktführer

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Abstract
Uninterrupted Economic Dynamics
Chinese Efforts
Influcence of the State
Potential for Groth in the Passenger Vehicle Segment
Trend towards Compact Cars
Pricing Pressure and Model Changes
The Volkswagen Group - Leadung in the Market and in Technology
Creative Management of Technology

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