Market led strategic change : transforming the process of going to market
Nigel F. Piercy
| Alternative title: | Market-led strategic change |
|---|---|
| Year of publication: |
2009 ; 4. ed.
|
| Authors: | Piercy, Nigel |
| Publisher: |
Amsterdam [u.a.] : Elsevier |
| Subject: | Marketing | Strategie | Wandel | Markteintrittsstrategie | Strategic planning |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 551 S. : Ill., graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2002 |
| ISBN: | 978-1-85617-504-3 ; 1-85617-504-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004001285