Market maketh magic : consequences and implications of market choice for frugal innovation
Lukas Neumann, Stephan Winterhalter, Oliver Gassmann
| Year of publication: |
2020
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|---|---|
| Authors: | Neumann, Lukas ; Winterhalter, Stephan ; Gassmann, Oliver |
| Published in: |
International journal of technology management : IJTM. - Geneva : Inderscience Enterprises Ltd, ISSN 1741-5276, ZDB-ID 2048159-7. - Vol. 83.2020, 1/3, p. 55-77
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| Subject: | frugal innovation | resource-constrained innovation | emerging markets | developing markets | bottom of the pyramid | emerging middle class | disruption | low-end disruption | new market disruption | Schwellenländer | Emerging economies | Innovationsmanagement | Innovation management | Mittelschicht | Middle class | Marketing | Zielgruppe | Target group | Produktentwicklung | New product development | Disruptive Innovation | Disruptive innovation | Innovation | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTM.2020.109219 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012286809