Market model-based channel selection in B2B e-Commerce : exploring a buyer's adoption decisions
Hsin-Lu Chang, Robert F. Easley, and Michael J. Shaw
| Year of publication: |
2009
|
|---|---|
| Authors: | Chang, Hsin-lu ; Easley, Robert F. ; Shaw, Michael J. |
| Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 19.2009, 4, p. 237-264
|
| Subject: | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003931364