Market mutton dressed as ÜberLamb : diagnosing the commodification of self-overcoming
James Cronin, James Fitchett, Jack Coffin
| Year of publication: |
2024
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|---|---|
| Authors: | Cronin, James ; Fitchett, James ; Coffin, Jack |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 24.2024, 3, p. 525-544
|
| Subject: | commodification | consumption | humanism | Nietzsche | Overhuman | subjectivity | terminal marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931231207328 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015164358