Market orientation and business performance in MNC foreign subsidiaries : moderating effects of integration and responsiveness
Riliang Qu; Zelin Zhang
| Year of publication: |
2015
|
|---|---|
| Authors: | Qu, Riliang ; Zhang, Zelin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 5, p. 919-924
|
| Subject: | Market orientation | Integration | Local responsiveness | Performance | Subsidiaries | MNC | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010516679