Market orientation and resource adjustments during economic recession : a business network perspective
Lars-Gunnar Mattsson
| Year of publication: |
2009
|
|---|---|
| Authors: | Mattsson, Lars-Gunnar |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 8.2009, 2, p. 153-162
|
| Subject: | Marketingmanagement | Marketing management | Konjunktur | Business cycle | Unternehmensnetzwerk | Business network | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003870026