Market orientation, bricolage, and business model design in start-ups : the counteractive moderating roles of state support and competitive intensity
Chun Yuan, Linfang Liu, and Chongchong Lyu
| Year of publication: |
2024
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| Authors: | Yuan, Chun ; Liu, Linfang ; Lyu, Chongchong |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 3340-3353
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| Subject: | Bricolage | business model design (BMD) | Competitive intelligence | Contingency management | Entrepreneurship | goal-setting theory | Market opportunities | market orientation | Market research | start-ups | Geschäftsmodell | Business model | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Marktforschung | Wettbewerbsanalyse | Competitive analysis | Entrepreneurship approach | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2023.3343691 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015406049