Market orientation, performance and the mediating role of innovation in Indonesian SMEs
Clare D'souza, Marthin Nanere, Malliga Marimuthu, Mokhamad Arwani and Ninh Nguyen
| Year of publication: |
2022
|
|---|---|
| Authors: | D'Souza, Clare ; Nanere, Marthin ; Marimuthu, Malliga ; Arwani, Mokhamad ; Nguyen, Ninh |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 10, p. 2314-2330
|
| Subject: | Competitor orientation | Customer orientation | Firm performance | Innovation | Market orientation | Unternehmenserfolg | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | KMU | SME | Indonesien | Indonesia | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-08-2021-0624 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013553000