Market planning for new industrial products
Jean-Marie Choffray ; Gary L. Lilien
| Year of publication: |
1980
|
|---|---|
| Authors: | Choffray, Jean Marie ; Lilien, Gary L. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Produktmanagement | Produktplanung | Neues Produkt |
| Extent: | XV, 294 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-04918-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004006002