Market reaction to enterprise applications : a multicultural perspective
Ana C. Silva; Oswaldo Lorenzo; Conzalo Arturo Chavez
| Year of publication: |
2015
|
|---|---|
| Authors: | Silva, Ana C. ; Lorenzo, Oswaldo ; Chavez, Conzalo Arturo |
| Published in: |
Journal of accounting & organizational change. - Bingley : Emerald Group Publishing Limited, ISSN 1832-5912, ZDB-ID 2248719-0. - Vol. 11.2015, 2, p. 269-294
|
| Subject: | CRM | Culture | SCM | ERP | Event study | Enterprise applications | ERP-System | ERP system | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | Ereignisstudie | Ankündigungseffekt | Announcement effect | Börsenkurs | Share price | Betriebliches Informationssystem | Business intelligence system |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011293419