Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals
Yuta Hino, Fumiko Takeda
| Year of publication: |
2020
|
|---|---|
| Authors: | Hino, Yuta ; Takeda, Fumiko |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 23.2020, 3, p. 401-413
|
| Subject: | Ambush marketing | Event study | Sport sponsorship | Stock prices | Sponsoring | Sponsorship | Börsenkurs | Share price | Sportmarketing | Sports marketing | Ankündigungseffekt | Announcement effect | Ereignisstudie | Sportveranstaltung | Sport event | Sport | Sports | Profisport | Professional sports | Fußball | Football |
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