Market Research with Panels : Types, Surveys, Analysis, and Applications

by Martin Günther, Ulrich Vossebein, Raimund Wildner

1. Introduction -- 2. The Elements of a Panel -- 3. The Production Process -- 4. The Market for Panel Research -- 5. Institutional Panels -- 6. Panels for Media Markets -- 7. Special Panels -- 8. Product and Period Description -- 9. Shops and Household Characteristics -- 10. Facts of the Retail Panel -- 11. Facts of the Consumer Panel -- 12. Special Analyses Retail Panel -- 13. Market Analyses Framework -- 14. Application Examples Communication Analysis -- 15. Special Analyses Consumer Panel -- 16. Category Management -- 17. Outlook.

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Alternative title:	Marktforschung mit Panels
Year of publication:	2022
Authors:	Günther, Martin ; Vossebein, Ulrich ; Wildner, Raimund
Publisher:	2022.: Wiesbaden : Springer Fachmedien Wiesbaden 2022.: Wiesbaden : Imprint: Springer
Subject:	Market research methods \| Direct marketing panels \| Trade panels \| Industrial goods panel \| Marketing \| Market analysis \| Online marketing panels \| Pharma sector panels \| Consumer panels \| Media panels \| Marktforschung \| Market research \| Panel \| Panel study \| Wissenschaftliche Methode \| Scientific method \| Panelanalyse

Extent:	1 Online-Ressource (XI, 242 p. 79 illus.)
Series:	Springer Texts in Business and Economics Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
Notes:	Translation from the German language edition: "Marktforschung mit Panels" by Martin Günther et al., © Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019.
ISBN:	978-3-658-37650-5 ; 978-3-658-37649-9 ; 978-3-658-37651-2 ; 978-3-658-37652-9
Other identifiers:	10.1007/978-3-658-37650-5 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

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