Market response and marketing mix models : trends and research oppotunities
Douglas Bowman; Hubert Gatignon
| Year of publication: |
2009
|
|---|---|
| Authors: | Bowman, Douglas ; Gatignon, Hubert A. |
| Publisher: |
Boston, Mass. [u.a.] : Now |
| Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
| Extent: | IX S. S. 1 - 79 |
|---|---|
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0753, ZDB-ID 2265505-0. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-1-60198-354-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652395