Market segmentation and dynamic analysis of sparkling wine purchases in Italy
Francesca Bassi, Fulvia Pennoni and Luca Rossetto
| Year of publication: |
2021
|
|---|---|
| Authors: | Bassi, Francesca ; Pennoni, Fulvia ; Rossetto, Luca |
| Published in: |
Journal of wine economics. - Cambridge : Cambridge Univ. Press, ISSN 1931-437X, ZDB-ID 2520994-2. - Vol. 16.2021, 3, p. 283-304
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| Subject: | dynamic market segmentation | hidden Markov model | loyalty | repeated purchases | variety-seeking behavior | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Italien | Italy | Markov-Kette | Markov chain | Marketingmanagement | Marketing management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1017/jwe.2021.20 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012705496