Market segmentation and travel choice prediction in spa hotels through TripAdvisor's online reviews
Ali Ahani, Mehrbakhsh Nilashi, Othman Ibrahim, Louis Sanzogni, Scott Weaven
| Year of publication: |
2019
|
|---|---|
| Authors: | Ali Ahani ; Nilashi, Mehrbakhsh ; Bin Ibrahim, Othman ; Sanzogni, Louis ; Weaven, Scott |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 80.2019, p. 52-77
|
| Subject: | Spa hotels | Market segmentation | Traveller preference | Online review | Social big data | TripAdvisor | Machine learning | Marktsegmentierung | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Big Data | Big data | Data Mining | Data mining | Online-Handel | Online retailing | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2019.01.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012058610