Market segmentation by maximum likelihood clustering using choice elasticities
| Year of publication: |
2004
|
|---|---|
| Authors: | Hruschka, Harald ; Fettes, Werner ; Probst, Markus |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 154.2004, 3, p. 779-786
|
| Publisher: |
Elsevier |