Market Segmentation - Diagnosing and Treating the Barriers
Year of publication: |
2001
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Authors: | Dibb, Sally ; Simkin, Lyndon |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 30.2001, 8, p. 609-626
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