Market segmentation from a behavioral perspective
Victoria K. Wells; Shing Wan Chang; Jorge Oliveira-Castro; John Pallister
| Year of publication: |
2010
|
|---|---|
| Authors: | Wells, Victoria K. ; Chang, Shing Wan ; Oliveira-Castro, Jorge M. ; Pallister, John |
| Published in: |
Journal of organizational behavior management. - Binghamton, NY [u.a.] : Haworth Press, ISSN 0160-8061, ZDB-ID 593704-8. - Vol. 30.2010, 2, p. 176-198
|
| Subject: | UK cookie (biscuits) market | Marktsegmentierung | Market segmentation | Backwaren | Bakery product | Konsumentenverhalten | Consumer behaviour | Panel | Panel study | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003991311