Market segmentation from a behavioral perspective
Victoria K. Wells; Shing Wan Chang; Jorge M. Oliveira-Castro; John Pallister
| Year of publication: |
2013
|
|---|---|
| Authors: | Wells, Victoria K. ; Chang, Shing Wan ; Oliveira-Castro, Jorge M. ; Pallister, John |
| Published in: |
Consumer behavior analysis : (a) rational approach to consumer choice. - London [u.a.] : Routledge, ISBN 0-415-51920-9. - 2013, p. 128-150
|
| Subject: | Marktsegmentierung | Market segmentation | Verhaltensökonomik | Behavioral economics | Backwaren | Bakery product | Kaufentscheidung | Purchase decision | Utilitarismus | Utilitarianism | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740377