Market segmentation in tourism : an operational assessment framework
Year of publication: |
2013
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Authors: | Katsoni, Vicky ; Giaoutzi, Maria ; Nijkamp, Peter |
Published in: |
Quantitative methods in tourism economics : [it is the offspring of a major international conference on Tourism Economics (ATE2011), held in Lisbon in April 2011 ...]. - Berlin : Physica-Verl., ISBN 978-3-7908-2878-8. - 2013, p. 329-352
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Subject: | Tourismus | Tourism | Marktsegmentierung | Market segmentation | Marktforschung | Market research | Griechenland | Greece | 2007-2008 |
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