Market segmentation of online shoppers : a Bayesian approach
Manit Mishra and Snigdha Mohapatra
| Year of publication: |
2023
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|---|---|
| Authors: | Mishra, Manit ; Mohapatra, Snigdha |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 32.2023, 1, p. 81-96
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| Subject: | trust | segmentation | BLSR | e-retail | online shopping | Online-Handel | Online retailing | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Zielgruppe | Target group | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Bayes-Statistik | Bayesian inference |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2023.134258 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014438455