Market segmentation practices of exporting companies
Camille P. Schuster and Charles D. Bodkin
| Year of publication: |
1987
|
|---|---|
| Authors: | Schuster, Camille P. |
| Other Persons: | Bodkin, Charles D. (contributor) |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 16.1987, 2, p. 95-102
|
| Subject: | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001047533