Market segmentation strategies for complex automotive products
Paul Taylor-West, Jim Saker and Donna Champion
| Year of publication: |
2020
|
|---|---|
| Authors: | Taylor-West, Paul ; Saker, Jim ; Champion, Donna |
| Subject: | automotive | complexity | expertise | Familiarity | involvement | marketing strategy | Kfz-Industrie | Automotive industry | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Kfz-Markt | Automotive market | Automobilzulieferindustrie | Automotive supplier industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2018.1555548 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202810