Market segmentation trees
Ali Aouad, Adam N. Elmachtoub, Kris J. Ferreira, Ryan McNellis
| Year of publication: |
2023
|
|---|---|
| Authors: | Aouad, Ali ; Elmachtoub, Adam N. ; Ferreira, Kris Johnson ; McNellis, Ryan |
| Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 25.2023, 2, p. 648-667
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| Subject: | business analytics | decision trees | market segmentation | Marktsegmentierung | Market segmentation | Entscheidungsbaum | Decision tree | Unternehmensanalyse | Business analysis | Marketingmanagement | Marketing management | Data Mining | Data mining | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2023.1195 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302168