Market segmentation using intrinsic product attributes : evidence from the Tunisian olive oil market
Samir Ben Ali, Kaouthar Ben Hassine, Nadhem Mtimet
| Year of publication: |
2023
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|---|---|
| Authors: | Ben Ali, Samir ; Ben Hassine, Kaouthar ; Mtimet, Nadhem |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 35.2023, 4, p. 487-507
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| Subject: | Cluster | conjoint analysis | consumer preferences | multinomial logit | olive oil | Tunisia | Tunesien | Olivenöl | Olive oil | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Logit-Modell | Logit model | Ölmarkt | Oil market |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2021.2022555 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014377719