Market segmentation variables as moderators in the prediction of business tourist retention
Year of publication: |
2015
|
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Authors: | Swart, Magdalena Petronella ; Roodt, Gerhard |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 9.2015, 3, p. 491-513
|
Subject: | Market segmentation | Business tourist service quality scorecard | Business tourist satisfaction | Business tourist retention | Moderation | Kundenzufriedenheit | Customer satisfaction | Urlaubsverhalten | Holiday behaviour | Marktsegmentierung | Dienstleistungsqualität | Service quality | Tourismus | Tourism | Internationaler Tourismus | International tourism | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry | Beziehungsmarketing | Relationship marketing |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s11628-014-0236-z [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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