Market sensing and qualitative research : context, philosophy, approach and strategy
David Longbottom
| Year of publication: |
2017
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|---|---|
| Authors: | Longbottom, David |
| Published in: |
Alternative market research methods : market sensing. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-84372-1. - 2017, p. 9-19
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| Subject: | Marktforschung | Market research | Qualitative Methode | Qualitative method | Bewertung | Evaluation | Sozialpsychologie | Social psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011569740