Market Share and Price Setting Behavior for Private Labels and National Brands
Year of publication: |
2000
|
---|---|
Authors: | Cotterill, Ronald ; Putsis, William |
Published in: |
Review of Industrial Organization. - Springer. - Vol. 17.2000, 1, p. 17-39
|
Publisher: |
Springer |
Subject: | Competitive strategy | pricing | private labels | promotion |
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